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Current thinking outside the box on Internet Marketing Strategy |
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A Different Internet Marketing Blog - BPWrap
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Creative Accountants Need King Canute
Fri, 30 May 2008 00:18:32 +0000
There is a rather large advertisement in today’s Vancouver Sun. At the center of the full-page is the following:
I was struck by those words at the center of the ad:
CREATIVE ACCOUNTANTS should no longer be used to describe book cookers, liars, little men in little rooms helping rich crooks get richer, or downright cheaters.
It [...]
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Someone is wrong on the Internet
Sat, 24 May 2008 17:54:04 +0000
Matt Cutts of Google has an intriguing slip in his post, Something is wrong on the internet!. He is referring to this cartoon by xkcd.
Matt Cutts said something rather than someone. He went on to say:
That comic sums up the internet in one sentence: the scrum of jostling opinions on the web and [...]
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Google Search Quality Lifts The Veil - A Little
Thu, 22 May 2008 00:53:50 +0000
Google Search Confesses It Should Open Up More
Udi Manber, VP Engineering, Search Quality, acknowledges in the Official Google Blog that Google Search Quality is overly secretive.
Search Quality is the name of the team responsible for the ranking of Google search results. A few hundreds of millions of times a day people will ask [...]
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Evaluating Website Design Alternatives - A Counter-Intuitive Approach
Wed, 21 May 2008 00:04:15 +0000
Your visitors may not see your website as you do.
Choosing a website design is one of the most difficult decisions for any business owner to make. That’s because the only approval of the decision that counts is that of potential visitors to the website. Will they stay on the site? Will they find what [...]
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Tag Clouds To Guide You
Fri, 16 May 2008 17:41:25 +0000
The box you see at the top of the right sidebar, which is labeled Popular Tags, contains what is called a tag cloud. All the SMM blogs are now displaying such a tag cloud since, as explained elsewhere, Tags Attract Eyes.
Tag clouds are not a new innovation. In 2005, Pete Freitag gave complete [...]
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Keyword Selection Strategy
Thu, 15 May 2008 23:58:48 +0000
Christine Churchill has an excellent article today listing costly keyword research mistakes. They are
Targeting keywords that people never use
Confusing keyword popularity with keyword appropriateness
Not considering user intent in keyword selection
Selecting single word keywords
Keyword misalignment
Not considering the competition
Failing to periodically review keywords
Not allocating enough resources and time to perform good keyword research
Detailed explanations are given in [...]
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Spirit Show
Fri, 09 May 2008 17:55:52 +0000
A Show of Spirit for Greeks
That evocative title, Spirit Show, came on my newsfeed radar screen this week. Even back in 2004, I was questioning whether Trade Shows Are Out? given that Internet marketing was becoming so powerful.
If you run your trade show activities now in 2004 exactly the same way as you ran [...]
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Microsoft should KISS more often
Mon, 05 May 2008 17:44:48 +0000
KISSKeep It Simple, Sweetheart
Microsoft has finally said its courtship of Yahoo! is over. Perhaps it was never meant to be. Danny Sullivan has a very fine analysis of the whole saga and wonders whether walking away is perhaps Microsoft’s $5 Billion Mistake? There is still the same concern however that Michael Martinez raises. [...]
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RSS News Feeds Awareness Day, May 1
Thu, 01 May 2008 23:47:24 +0000
RSS news feeds ping on May 1
Spread the word, it’s RSS News Feeds Awareness Day. Although the International Labor Organization may currently be the biggest group celebrating May 1, that could change. Perhaps Daniel Scocco had forgotten about the ILO in coming up with the idea of designating May 1 as RSS Awareness Day. [...]
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Will Google Find Waldo?
Sat, 12 Apr 2008 19:24:07 +0000
Finding Waldo seems to be a hot item at the moment. The natural way to find anything now is to Google it. That’s the challenge that Melanie Cole, a Media Art student, has set Google Earth. The glasses-clad, lanky geek in the striped white and red tee, matching hat (complete with pom-pom), jeans and his [...]
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