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About Marketing
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No-Cost and Low-Cost Marketing Tips
Sat, 04 Oct 2008 22:57:00 -0500
Today I returned from a trip to Belize and let me say I had a wonderful time, but during the trip I couldn't help but stay tuned to the news...
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Outsource Your Marketing: What Do You Need to Look For?
Mon, 29 Sep 2008 05:00:00 -0500
In today's economy it's not uncommon for businesses to begin to look at the option of outsourcing their marketing rather than doing it in house. Outsourcing can save you...
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Mission Statement: Reflect Your Marketing Value
Thu, 25 Sep 2008 10:45:00 -0500
Your mission statement has marketing value, unfortuntaely it's often lost in wordy and meaningless jargon. Let me show you how to write a mission statement that reflects your company's purpose...
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Public Relations: Understand the Purpose and Benefits
Mon, 22 Sep 2008 00:10:00 -0500
Public relations include promotional activities that work to create a strong public image of a company. PR activities include helping the public to understand not only the background and...
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Marketing Mistakes: Learn How to Avoid the Top 5
Tue, 16 Sep 2008 05:00:00 -0500
A properly developed marketing campaign can not only connect you with the right prospects, but it gets everyone talking about your company, your product, or your service. However, marketing mistakes...
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Power of Generation Marketing
Sun, 14 Sep 2008 05:00:00 -0500
The method of marketing to a specific generation is affecting the way that we promote and sell products and services. Learn how the power of generation marketing can help can...
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Cold Calling Secret Alternative to Using Sales Scripts
Sun, 07 Sep 2008 12:00:00 -0500
Ari Galper is one of my favorite sales trainers. Why? He tells it like it is. Gives you tips that you can implement today. What if...
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Learn How to Promote Yourself as an Expert
Thu, 04 Sep 2008 10:37:00 -0500
Are you an expert? Very few people recognize the value of their specialized knowledge, or how to structure it to appeal to a mass market. All the experts in the...
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MarketingPlan Pro Software Review
Sun, 31 Aug 2008 17:49:00 -0500
This week I had the opportunity to review a new software developed by Palo Alto Software. This software package is called MarketPlan Pro and it's powered by Duct Tape Marketing...
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Do Your Marketing Materials Sell?
Sat, 23 Aug 2008 05:00:00 -0500
Marketing professionals often make the mistake of writing material that emphasis the business background and brand rather than the benefits that a company offers. This creates a challenge when these...
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