| B2B Lead Generation Blog |
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| Description: |
Brian Carroll's Blog focused on B2B lead generation, sales leads, and marketing for the complex sale. |
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RSS 1.0 |
| Url: |
http://blog.startwithalead.com/weblog/index.rdf |
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B2B Lead Generation Blog
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5th Annual MarketingSherpa Demand Generation Summit 2008
Fri, 22 Aug 2008 09:46:00 -0500
You're invited to join me at MarketingSherpa's Demand Generation Summit at your choice of Boston (Oct 5-7) or San Francisco (Oct 26-28.) I'll be speaking on "Playbook for Effective Lead Management." This year's the summit will have 19 new case...
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Building a Marketing Funnel and More Lead Management Tips
Wed, 13 Aug 2008 12:10:00 -0500
I was recently interviewed for an article on lead management by Chris Koch who works for ITSMA, the Information Technology Services Marketing Association. In the article titled, "Building a Marketing Funnel and Other Lead Management Tips," I give the following...
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Lead Nurturing Best Practices Research and Data
Fri, 08 Aug 2008 08:00:00 -0500
MarketingSherpa just published data on lead nurturing best practices based on a survey of 1,000 marketers. Sherpa's research focuses on the following nurturing best practices: Using multiple tactics rather than relying on email only. Timing of teleprospecting response to web...
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Rainmakers and Lead Generation
Tue, 29 Jul 2008 13:51:00 -0500
In professional services organizations the people who bring in the big revenue clients are often called rainmakers. They?re the one?s that make it all happen and become almost mythical in the process. In today?s challenging business climate, we could all...
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Podcast: Interview on lead generation with Dave Stein
Fri, 25 Jul 2008 14:46:00 -0500
I was was recently interviewed by Dave Stein, CEO and Founder of ES Research Group, and author of How Winners Sell (a great book by the way). During the interview we talk about the following topics: What works to get...
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What causes webinar attendees to bail?
Wed, 23 Jul 2008 16:09:00 -0500
Webinars and webcasts are a key tactic in lead generation toolkit. The challenge with webinars is that if you don't do a super job, attendees will bail on you and they may never register one of your events again. That's...
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Execution is the key to go-to-market success
Tue, 08 Jul 2008 17:16:00 -0500
The biggest obstacle to go-to-market success (and lead generation ROI for that matter) is the lack of good execution. The Chief Marketing Officer (CMO) Council's latest study, ?Driving the Bottom Line from the Front Line,? assessed the go-to-market processes and...
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Optimizing webforms to generate more leads through your website
Thu, 26 Jun 2008 17:34:00 -0500
After a talk on lead management, I spoke with several marketers from a company where one said, ?We don?t need to qualify our leads because our web forms do the qualifying for us... then we send them to our sales...
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BtoB 2008 Lead Generation Guide
Wed, 28 May 2008 09:34:00 -0500
B2B Marketers are increasingly emphasizing lead generation and as a result, BtoB Magazine just published their inaugural BtoB 2008 Lead Generation Guide today. I highly recommend you check it out. It has a lot of studies, expert columns, market statistics...
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The Human Touch of Lead Nurturing/Marketing Automation
Tue, 27 May 2008 16:12:00 -0500
I participated in a webcast and podcast combo on the adding the human touch to marketing automation as part of the Marketing Mastery Series sponsored by Eloqua, MarketingExperiments and ON24. You can watch the webinar recording here. Because the webinar...
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