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{ brandicted }*a blog about brands and identity
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Eqarat got a new logo
Tue, 24 Jun 2008 09:02:39 +0000
Eqarat.com was founded as an extension of Mr. Ali Al Rahma Real Estate business which was established 13 years ago - Eqarat.com is one of the leading property service companies in the Middle East.
Recently they got new logo where they point clear that Eqarat is now more “user friendly” and they added a .com to [...]
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Photoshop New Logo
Sun, 23 Mar 2008 13:27:03 +0000
Photoshop decided once with CS3 to set a complete WEB 2.0 look and feel logo. The Product Manager of Photoshop at Adobe (John Nack) writes about the new photoshop logo:
“To represent this rich family of products, Adobe is introducing the Photoshop visual logo. This logo will soon appear in all Photoshop-related marketing, so keep an eye [...]
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hotels.com new logo
Fri, 21 Mar 2008 08:15:55 +0000
Hotels.com new logo! Couldn’t find much about the source of inspiration for this new logo but the agency that design it is TBWA \ Chiat \ Day (according to AdWeek, they won the account back in November of last year).
What is strange is that Hotels.com decided to use two logos on the same time, one [...]
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Same Colonel, Same Taste but New Clothes
Fri, 14 Mar 2008 17:17:52 +0000
In November 2006, KFC alias Kentucky Fried Chicken got new clothes for it’s Colonel Sanders. The colonel now has a more corporate look and more easily to identify as brand.
For over 50 years KFC maintain a remarkably and consistent his brand identity. After his successful campaign of “KFC from Space read their Press Release here!
The [...]
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In 2005 Visa got a new look
Fri, 07 Mar 2008 18:15:57 +0000
Starting in September 2005, World Wide merchants begin to see the fresher, more contemporary look of Visa on VISA cards and VISA-branded point-of-sale materials.
With more than 25 million cards issued and more than 633,000 acceptance locations in Canada, the transition is expected to take a few years to complete.
New VISA cards featuring the refreshed brand [...]
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Animal Planet gone Wild new
Mon, 03 Mar 2008 17:20:14 +0000
Animals could not be forgotten too! The Animal Planet channel decided to rebrand it’s logo as the new shows are quite very (Wild) oriented.
The new design style, “jungle like” fits better if we consider the type of the new series that run on Animal Planet now.
Not much to say about a “Wild” logo, it speaks [...]
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Sodexo start smiling
Mon, 03 Mar 2008 16:37:53 +0000
Sodexo is now smiling too! As we notice on so many corporations today, everyone adpot the “Smile” policy. Well, that’s good, you will not like to go or work with a company that is never similing. But some decided to smile more, Sodexo is one of them. In the Web 2.0 era, is time to [...]
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Xerox new shiny look
Mon, 03 Mar 2008 16:19:01 +0000
The Xerox Company has decided that it’s time for a new identity, as so that happen. The new shiny look can make the new name of the company as The Shiny Xerox Company.
The slogan with “The Document Company” has been dropped. The X red spot icon is quite not very common foe the company but [...]
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